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	<title>Ad Discuss</title>
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	<link>http://addiscuss.wordpress.com</link>
	<description>Reflections of an ad enthusiast</description>
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		<title>Ad Discuss</title>
		<link>http://addiscuss.wordpress.com</link>
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		<item>
		<title>Children See, Children Do</title>
		<link>http://addiscuss.wordpress.com/2010/09/05/children-see-children-do/</link>
		<comments>http://addiscuss.wordpress.com/2010/09/05/children-see-children-do/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 03:58:57 +0000</pubDate>
		<dc:creator>Addiscuss</dc:creator>
				<category><![CDATA[Let&#039;s discuss ads]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[Message]]></category>
		<category><![CDATA[NAPCAN]]></category>
		<category><![CDATA[PSA]]></category>
		<category><![CDATA[Public Awareness]]></category>
		<category><![CDATA[Public Service Announcement]]></category>
		<category><![CDATA[racism]]></category>

		<guid isPermaLink="false">http://addiscuss.wordpress.com/?p=230</guid>
		<description><![CDATA[Every once in a while a commercial comes along that stays with me long after I have switched off the television. Such a commercial is, more often than not, a public service announcement (PSA). A PSA has an intrinsic quality which appeals to me through the sheer force of its message.  The consumer in me [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=addiscuss.wordpress.com&amp;blog=12228821&amp;post=230&amp;subd=addiscuss&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Addiscuss</media:title>
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		<title>Call to Action</title>
		<link>http://addiscuss.wordpress.com/2010/08/06/call-to-action/</link>
		<comments>http://addiscuss.wordpress.com/2010/08/06/call-to-action/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 02:55:50 +0000</pubDate>
		<dc:creator>Addiscuss</dc:creator>
				<category><![CDATA[Let&#039;s discuss ads]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Call to action]]></category>
		<category><![CDATA[Cancer]]></category>
		<category><![CDATA[CTA]]></category>
		<category><![CDATA[GRAACC]]></category>

		<guid isPermaLink="false">http://addiscuss.wordpress.com/?p=200</guid>
		<description><![CDATA[A stimulating idea simply executed makes for a compelling ad. What first drew me to this visual call for donation from GRAACC, Brazil was a clear contour, a minimalist approach to presentation that ensures the focus remains on objects in the center. The photographs of children are cleverly juxtaposed against their grown-up pictures in similar [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=addiscuss.wordpress.com&amp;blog=12228821&amp;post=200&amp;subd=addiscuss&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Addiscuss</media:title>
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		<title>Oil Spill: No Laughing Matter</title>
		<link>http://addiscuss.wordpress.com/2010/06/18/oil-spill-no-laughing-matter/</link>
		<comments>http://addiscuss.wordpress.com/2010/06/18/oil-spill-no-laughing-matter/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 20:34:33 +0000</pubDate>
		<dc:creator>Addiscuss</dc:creator>
				<category><![CDATA[Let&#039;s discuss ads]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[brown pelican]]></category>
		<category><![CDATA[FOXP2]]></category>
		<category><![CDATA[National Geographic]]></category>
		<category><![CDATA[oil-spill]]></category>

		<guid isPermaLink="false">http://addiscuss.wordpress.com/?p=171</guid>
		<description><![CDATA[I would leave this National Geographic Kids print ad out of my collection if it weren&#8217;t for the recent oil spill catastrophe, one that is being slated as the &#8220;worst environmental disaster in U.S. history&#8221;. All of a sudden the image of extra-terrestrial beings laughing at our callous treatment of the environment gained heightened relevance. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=addiscuss.wordpress.com&amp;blog=12228821&amp;post=171&amp;subd=addiscuss&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">OilSpill</media:title>
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			<media:title type="html">Deforestation</media:title>
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		<title>The Power of One</title>
		<link>http://addiscuss.wordpress.com/2010/03/26/the-power-of-one/</link>
		<comments>http://addiscuss.wordpress.com/2010/03/26/the-power-of-one/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 23:22:48 +0000</pubDate>
		<dc:creator>Addiscuss</dc:creator>
				<category><![CDATA[Let&#039;s discuss ads]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Earth Hour]]></category>
		<category><![CDATA[Power of one]]></category>
		<category><![CDATA[PSA]]></category>
		<category><![CDATA[Twestival]]></category>

		<guid isPermaLink="false">http://addiscuss.wordpress.com/?p=120</guid>
		<description><![CDATA[Long before Twestival, there was television. With the time for Earth Hour fast approaching, I’ve seen the number of # earth hour tweets increase exponentially on my Twitter account. As I go through the tweets I realize that long before hashtags, protest groups on Facebook, and online social change networks – in general before social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=addiscuss.wordpress.com&amp;blog=12228821&amp;post=120&amp;subd=addiscuss&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Ad Icons</title>
		<link>http://addiscuss.wordpress.com/2010/03/21/ad-icons/</link>
		<comments>http://addiscuss.wordpress.com/2010/03/21/ad-icons/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 20:24:30 +0000</pubDate>
		<dc:creator>Addiscuss</dc:creator>
				<category><![CDATA[Let&#039;s discuss ads]]></category>
		<category><![CDATA[Ad Icons]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Pillsbury Doughboy]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Tony the Tiger]]></category>

		<guid isPermaLink="false">http://addiscuss.wordpress.com/?p=93</guid>
		<description><![CDATA[Reading my prior post about Amul billboards got me thinking about other ad icons. I was amazed at how many of these exist out there. Pillsbury’s Poppin’ Fresh, Air India’s Maharaja, Marlboro’s Marlboro Man, Kellogg’s Tony the Tiger, 7Up’s Fido Dido, Michelin Tires’ The Michelin Man, and on goes the list… Judging from such a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=addiscuss.wordpress.com&amp;blog=12228821&amp;post=93&amp;subd=addiscuss&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Orange: Together We Can Do More</title>
		<link>http://addiscuss.wordpress.com/2010/03/14/orange-together-we-can-do-more/</link>
		<comments>http://addiscuss.wordpress.com/2010/03/14/orange-together-we-can-do-more/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 18:13:30 +0000</pubDate>
		<dc:creator>Addiscuss</dc:creator>
				<category><![CDATA[Let&#039;s discuss ads]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Orange]]></category>

		<guid isPermaLink="false">http://addiscuss.wordpress.com/?p=68</guid>
		<description><![CDATA[I included this Orange ad in the series just because it makes me smile every time I see it. The defiant young boy’s expression is priceless. Imagination is indeed a powerful thing. And when combined with the universal reach of sports, football in this ad, makes for a great concept. Orange launched this communication campaign [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=addiscuss.wordpress.com&amp;blog=12228821&amp;post=68&amp;subd=addiscuss&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Happy Feet</title>
		<link>http://addiscuss.wordpress.com/2010/03/13/happy-feet/</link>
		<comments>http://addiscuss.wordpress.com/2010/03/13/happy-feet/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 20:21:09 +0000</pubDate>
		<dc:creator>Addiscuss</dc:creator>
				<category><![CDATA[Let&#039;s discuss ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[De Lijn]]></category>
		<category><![CDATA[slogan]]></category>
		<category><![CDATA[tag line]]></category>

		<guid isPermaLink="false">http://addiscuss.wordpress.com/?p=78</guid>
		<description><![CDATA[Okay I admit it. The title of this post is not exactly a tag line a.k.a slogan from an ad. I borrowed it from the 2006 animated feature film Happy Feet. But De Lijn’s (Belgium’s National public transport company) 30 second commercial does have a lot in common with the film. For starters, there are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=addiscuss.wordpress.com&amp;blog=12228821&amp;post=78&amp;subd=addiscuss&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Airtel: Express Yourself</title>
		<link>http://addiscuss.wordpress.com/2010/03/11/airtel-express-yourself/</link>
		<comments>http://addiscuss.wordpress.com/2010/03/11/airtel-express-yourself/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 00:59:10 +0000</pubDate>
		<dc:creator>Addiscuss</dc:creator>
				<category><![CDATA[Let&#039;s discuss ads]]></category>
		<category><![CDATA[Airtel]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Express Yourself]]></category>

		<guid isPermaLink="false">http://addiscuss.wordpress.com/?p=49</guid>
		<description><![CDATA[Clearly, the black and white montage in Airtel’s Express Yourself commercial was aimed at enabling the brand&#8217;s connect with consumers on an emotional level.  This was back in 2003 when I was an advertising student in India. Since then the brand campaign has evolved in keeping with the evolution of Telecom category in the country [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=addiscuss.wordpress.com&amp;blog=12228821&amp;post=49&amp;subd=addiscuss&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Visa: Go World</title>
		<link>http://addiscuss.wordpress.com/2010/03/10/visa-go-world/</link>
		<comments>http://addiscuss.wordpress.com/2010/03/10/visa-go-world/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 01:08:13 +0000</pubDate>
		<dc:creator>Addiscuss</dc:creator>
				<category><![CDATA[Let&#039;s discuss ads]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Visa Go World]]></category>

		<guid isPermaLink="false">http://addiscuss.wordpress.com/?p=44</guid>
		<description><![CDATA[Visa’s “Go World” campaign was launched in the US during the 2008 Summer Olympics. It comprised TV Commercials, print and online ads, and an online microsite. More recently, the campaign continued its winning spree with the 2010 Winter Olympics in Vancouver. The signature 2008 Olympics collection boasts of TV commercials in sepia tones that use [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=addiscuss.wordpress.com&amp;blog=12228821&amp;post=44&amp;subd=addiscuss&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Dove &#8216;Evolution&#8217;: No wonder our perception of beauty is distorted</title>
		<link>http://addiscuss.wordpress.com/2010/02/27/dove-evolution/</link>
		<comments>http://addiscuss.wordpress.com/2010/02/27/dove-evolution/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 20:41:58 +0000</pubDate>
		<dc:creator>Addiscuss</dc:creator>
				<category><![CDATA[Let&#039;s discuss ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Dove Evolution]]></category>

		<guid isPermaLink="false">http://addiscuss.wordpress.com/?p=15</guid>
		<description><![CDATA[Evolution, a largely web based phenomena by Dove has been an astounding success both commercially and artistically. Dove’s parent company Unilever reported a growth of 5.8% in sales of Dove products following the release of Evolution. The spot also won the Grand Prix in the Cyber category at Cannes in 2006, apart from numerous other [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=addiscuss.wordpress.com&amp;blog=12228821&amp;post=15&amp;subd=addiscuss&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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