Visa: Go World

Visa’s “Go World” campaign was launched in the US during the 2008 Summer Olympics. It comprised TV Commercials, print and online ads, and an online microsite. More recently, the campaign continued its winning spree with the 2010 Winter Olympics in Vancouver.

The signature 2008 Olympics collection boasts of TV commercials in sepia tones that use still photographs and moving images from past Olympics and combine those with Morgan Freeman’s booming voice over. The ads are based on the premise that human spirit is indomitable. And perhaps nowhere is this embodied more than it is in the triumph, passion and extraordinary will of athletes.

Here are a few of my favorites: the Centerpiece ‘Come Together’ that truly showcases the unifying quality of this century old Sports tradition; and the ones with Kerri Strug performing the vault and Fosbury leaping over the bar.

The essence of these ads is in their narration.

So shh… and listen in!

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