Happy Feet

Okay I admit it. The title of this post is not exactly a tag line a.k.a slogan from an ad. I borrowed it from the 2006 animated feature film Happy Feet. But De Lijn’s (Belgium’s National public transport company) 30 second commercial does have a lot in common with the film. For starters, there are penguins who embrace togetherness to survive. There is subtle humor to drive home a point – that travelling in groups can be good to lighten increased traffic congestion.  Showcased in a fun way, the January 2009 spot  illustrates that advertising need not be overbearing to promote positive behavior change. It deservedly won a Bronze at the New York Festival for best TV-animation.


Bookmark and Share

Advertisements
Explore posts in the same categories: Let's discuss ads

Tags: , , ,

You can comment below, or link to this permanent URL from your own site.

2 Comments on “Happy Feet”

  1. Vaibhav Says:

    All Humor aside penguins are actually one of the smartest birds. Thanks for sharing it Sonia!

  2. nishant Says:

    Thanks for sharing it. This is a great ad. Your analysis is always refreshing to read!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: