Orange: Together We Can Do More

I included this Orange ad in the series just because it makes me smile every time I see it. The defiant young boy’s expression is priceless. Imagination is indeed a powerful thing. And when combined with the universal reach of sports, football in this ad, makes for a great concept.

Orange launched this communication campaign to coincide with the 2010 African Cup of Nations in Angola. Flawless execution of “Together We Can Do More” by Publicis Counseil of Paris…



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