Happy Feet

Okay I admit it. The title of this post is not exactly a tag line a.k.a slogan from an ad. I borrowed it from the 2006 animated feature film Happy Feet. But De Lijn’s (Belgium’s National public transport company) 30 second commercial does have a lot in common with the film. For starters, there are penguins who embrace togetherness to survive. There is subtle humor to drive home a point – that travelling in groups can be good to lighten increased traffic congestion.  Showcased in a fun way, the January 2009 spot  illustrates that advertising need not be overbearing to promote positive behavior change. It deservedly won a Bronze at the New York Festival for best TV-animation.